History of the Mercedes Emblem

by Ryan Calhoun

Mercedes-Benz, one of the largest and most well-known car manufacturers, has a long history behind it, including the creation of its distinctive logo. The story dates back to 1926, when Emil Jellinek, Gottlieb Daimler and Carl Benz founded the car company.

The Emblem

Mercedes Emblem

The Mercedes-Benz logo is trademarked by the three-point star, which you will find on all Mercedes-Benz vehicles. It is said that the logo is supposed to symbolize Daimler's ambition of universal motorization--"on land, on water and in the air."


Gottlieb Daimler (left) Carl Benz (right)

The name Mercedes-Benz was derived from combining the name of Jellinek's daughter Mercedes and Carl Benz's former company, Benz & Cie. Jellinek originally had created a car in 1900 called Mercedes. When he joined forces with Daimler's DMG (Daimler-Motoren-Gesellschaft) and Benz's company, they came to be known as Mercedes-Benz.

The Three-Point Star

The logo originally was a four-point star. In 1909, both a three-point and a four-point star were registered as company trademarks and legally protected; however, since 1910, only the three-point star has been used.

Different Emblems

Different emblems

While in use since 1910, there have been many variations of the Mercedes-Benz logo. These variations include: a circle around the logo; the words "Mercedes-Benz" embedded in a circle around the logo; and a raised three-point star without a circle around it.

The Car

Today, the Mercedes-Benz brand is synonymous with luxury. The easily recognizable emblem signifies superiority to other cars on the road.

About the Author

Ryan Calhoun is a journalist from Phoenix, Arizona who has spent a few years as a television/online reporter while in school at the Walter Cronkite School of Journalism and Communication at Arizona State University. He recently graduated with a Bachelor's degree and two minors from the university.

Photo Credits

  • photo_camera Mercedes-Benz, Mercedes.Seoski-Turizam.net