How to Give a Good Description of a Car for Sale

by Contributor

Boost your profit when selling a car by handling the transaction on your own. It is crucial to advertise the car effectively in order to solicit interest from buyers. An advertisement should include a thoughtful, enticing description of the vehicle. A good description can be the lure you need to reel in a buyer.

Place the important details in the first part of the ad to grab the reader's attention. Most people will scan the first few words and then move on to the next ad if they are not immediately intrigued.

Use key words that describe the car you are selling as well as good buzz words that tend to generate interest in today's market. Examples include "fuel efficient," "GPS system," "only one owner" and "kept in covered parking." Make sure you touch on these descriptive phrases when describing the car.

List factory upgrades that similar models may not have. Let the buyer know that the vehicle has a towing package or sun roof. All the extras may be enough to give you an advantage over other models on the market.

List important after-market upgrades that make the car more appealing and unique, such as a new stereo, upgraded audio speakers or a new security system. Include mechanical and engine upgrades as well.

Appeal to the buyer's lifestyle or occupation. Using examples such as "good work truck," "ideal family car" or "fuel-efficient car for a commuter" can remind the buyer that your car will fit their needs.

Include all recent replacements made to the car such as a new battery, tires or transmission. The new components will appeal to the buyer. This also signals that you gave proper attention to routine maintenance adding longevity to the vehicle for sale.

Tips

  • check A good description will generate interest in your vehicle. Be prepared to field questions concerning your specific claims. If you advertise an updated stereo, be ready to give the stereo's brand and model when more detailed questions arise.
  • check Remember, less is more. Keep it short simple and to the point. Readers tend to skip lengthy ads.

Warnings

  • close Back up your claims. Be prepared to provide proof of upgrades and replacements when you meet a potential buyer to show the car you have for sale. Make sure the car lives up to the standard you set in the description.
  • close Always be honest when you give a description of the car for sale. Deception or false advertisement can lead to legal issues.

About the Author

This article was written by the It Still Runs team, copy edited and fact checked through a multi-point auditing system, in efforts to ensure our readers only receive the best information. To submit your questions or ideas, or to simply learn more about It Still Runs, contact us.